Facebook’s Expensive Acquisition of WhatsApp Takes over Social Media

By Oya Voices No Comments

WhatsApp describes itself as “a personal real-time messaging network allowing millions of people around the world to stay connected with their friends and family”. I personally see it as a text messaging replacement. The app is free to install, but users must pay $.99 a year to use it. WhatsApp currently has more than 450 million active users worldwide and over 320 million daily active users.

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February 24, 2014

2014 Mobile World Congress Brands Utilize Social Media to Connect with Consumer Base

By Oya Voices No Comments

The 2014 Mobile World Congress in Barcelona, Spain is just around the corner and everyone is gearing up for the show. Neomobile will be holding a photo competition at Mobile World Congress where attendees will have the chance to score a mobile advertising campaign worth €10K, about $14,000. Neomobile will be including a creative Superhero theme called Superheroes of Mobile Monetization and they have been advertising this primarily through their website. Visitors can look forward to a fun, productive, and relaxing

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February 17, 2014

AT&T Encourages Support for USA Olympic Team Through Social Media

By Oya Voices No Comments

The Winter Olympic Games of 2014 are finally here, and they began last week in Sochi, Russia. Fans across the nation are tuning in to watch the world’s best athletes give it all they’ve got and compete for the gold. AT&T has shown their support for Team USA with a custom app they created to make travel and communications easier for athletes and coaches. The app features a calendar, maps, and logistical information.

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February 10, 2014

Corrupt Reviews at Amazon; What About Elsewhere?

By Oya Voices No Comments

 

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July 08, 2011

Product Naming -- The Art of Choosing a Name

By Karen Hebert No Comments

 

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June 01, 2011

Emotional Contagions

By wpadmin No Comments

Think of the last time you felt moved by a television commercial. Was it the story it told that triggered your emotional response? Was it a song? Perhaps it was just an image of another person showing emotion. Each of these examples has an explanation and a reason for being used in communications — especially advertising.

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June 07, 2010

Hesitation

By Oya Voices No Comments

Measuring hesitation can be valuable. Already, devices like Google's Android uses information from the phone's GPS to detect traffic speed. The data is then sent to Google maps and appears as a visual overlay of information — red means there's a traffic jam. Hesitation can also come in forms that indicate if problem solving is taking place or if doubt exists. I often watch people as they use an app on their mobile device to see if they are in fact saving or killing time.

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June 01, 2010

A Three-Second Elevator Pitch?

By Oya Voices No Comments

In a recent post on startupcfo.com Mark MacLeod notes that some of the principals at Sequoia Capital saw that start ups that were able to explain themselves in a sentence or less were the most likely to succeed.

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April 21, 2010

Tron Returns to the Big Screen

By Oya Voices No Comments

After the impressive success of James Cameron's Avatar, a pioneer of computer-generated imagery (CGI) returns to the big screen. Tron Legacy, a sequel to the 1982 cult classic Tron, is due to be released this December. The first fans to see the trailer were appropriately at the Comic-Con and are already buzzing.

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April 19, 2010

YouTube Testing HTML5

By Oya Voices No Comments

Google has expanded its adoption of HTML5 by releasing a beta version of YouTube using the new yet unapproved code (Feb 2010). However, the only browsers that support the code are Google's Chrome, IE with a Chrome frame, and you guessed it if you read our earlier article, Apple's Safari.

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April 06, 2010