Why Rebranding May Be Your Company's Best Bet

By Oya Voices No Comments

Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors such as accessibility, market differentiation, brand awareness, relevance, consumer personality, preference, and associations are important to consider when thinking about a possible rebrand. If the company is capable of improving its relationship with its customers, then rebranding may be what the company needs to do.

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April 14, 2014