Social Media Magic

By Adam Gordon No Comments

The explosion of communication channels has radically changed how companies have to build brand recognition. Traditional marketing departments have been forced to adopt new methodologies and channels, while still holding on to the proven values that make any marketing effective. The latest bandwagon being jumped on in this new world is being called "content marketing." In other words content that is disseminated through social media. The key to being effective lies in the implementation of a creative content marketing strategy and delivering content is truly informative and/or entertaining, rather than a thinly veiled sales pitch.

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April 18, 2016

5 Successful Social Media Posts in 5 Minutes

By Oya Voices No Comments

Incorporating social media into your business’s daily routine can sometimes be difficult, especially when you’re time crunched, have a busy day, or just don’t know what to write about. On those days, it’s most helpful to have a quick, easy, and interesting post in your back pocket that you can use to engage your audience. Rather than not posting anything at all, it’s great to have something short and enticing to show your followers that you’re still alive and want to be involved. Here are 5 ideas that you can use to keep your business’ social media accounts active with timely and useful information.

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May 12, 2014

The NYPD Shows Us How to Not Use Social Media

By Oya Voices No Comments

Social media is a great resource for companies, organizations, groups, and individuals. It gives people the ability to be able to communicate with masses of potential consumers, supporters, and affiliates. However, since social media is incredibly popular in today’s society, it also has negative consequences due to the large world of an audience that is always watching.

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May 05, 2014

The Powerful Rebrand of the Boston Marathon Creates Unity

By Oya Voices No Comments

[vc_row][vc_column][vc_column_text]After writing a blog last week about the rebranding of a company, I thought it would be fit to write about the Boston Marathon, which happened earlier this morning. After the bombings last year, the Boston Marathon rebranded itself in a way that proved to be something powerful. The Boston Athletic Association realized that there was potential in changing the esthetic of the race after the tragedy occured. They were able to rebrand the Boston Marathon in a way that united and uplifted people, giving them hope in the power of sticking together and supporting one another. Although the Boston Marathon ranks as the world’s oldest annual marathon, and is one of the most prestigious road racing events in the world, it had a new type of importance today.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By being a part of the running community myself, I have experienced firsthand how the bombings affected the running, racing, and Boston Marathon world. Since the bombings occurred, runners all over the world have come closer together. There are supporters everywhere that can be identified in person with Boston Strong clothing or on social media platforms with the #BostonMarathon and #RunAsOne official hashtags. The tragic events of the 2013 Boston bombings has not made the Boston Marathon something that people are afraid of participating in, it has brought us closer and made us stronger.Although the Boston Marathon has distinguished itself as the pinnacle event within the sport of road racing through its traditions, longevity, and method of entry via qualification, this Marathon has rebranded itself as a reflection of perseverance and triumph of the human spirit. I think that runners all over the world are more interested in competing in the Boston Marathon than ever before, myself included.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][image_with_animation animation="Fade In From Left" image_url="4471" alignment="center" img_link_target="_self"] [/image_with_animation][/vc_column][/vc_row]

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April 21, 2014

Why You Should Have a LinkedIn Company Page for Marketing

By Oya Voices No Comments

You may ask yourself why your company should create a company page, not knowing if it is worth the time or the effort. However, company pages have a lot of potential and can help you educate others about your business in a helpful and organized way in addition to your existing social media strategy. If someone is interested in your company as a customer, prospect, or job seeker, they can find specific information about your company all in one place.

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March 25, 2014

The Oscar Social Media #Selfie that Broke Twitter

By Oya Voices No Comments

The 86th Oscar Academy Awards aired last night and integrated social media more than any of their past shows. This year’s host, Ellen DeGeneres, is a Twitter guru. Her Twitter page has around 27 million followers over 8 thousand tweets.  She kept her phone, a Samsung Galaxy Note 3, handy during the entire show which proved to be brilliant marketing on Samsung’s part.

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March 03, 2014

Facebook’s Expensive Acquisition of WhatsApp Takes over Social Media

By Oya Voices No Comments

WhatsApp describes itself as “a personal real-time messaging network allowing millions of people around the world to stay connected with their friends and family”. I personally see it as a text messaging replacement. The app is free to install, but users must pay $.99 a year to use it. WhatsApp currently has more than 450 million active users worldwide and over 320 million daily active users.

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February 24, 2014

2014 Mobile World Congress Brands Utilize Social Media to Connect with Consumer Base

By Oya Voices No Comments

The 2014 Mobile World Congress in Barcelona, Spain is just around the corner and everyone is gearing up for the show. Neomobile will be holding a photo competition at Mobile World Congress where attendees will have the chance to score a mobile advertising campaign worth €10K, about $14,000. Neomobile will be including a creative Superhero theme called Superheroes of Mobile Monetization and they have been advertising this primarily through their website. Visitors can look forward to a fun, productive, and relaxing

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February 17, 2014

Budweiser's 'Puppy Love' Super Bowl Ad Wins the Most Social Shares

By Oya Voices No Comments

The Super Bowl is a time to embrace football, food, family…and advertising? Super bowl Sunday is one of the most significant days of the year for American advertisers. The Super Bowl campaigns of 2014 are utilizing social media to its fullest extent. Social media outlets are massive, free, and have the opportunity of reaching millions.

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February 03, 2014

Balancing Social Media and Social Interactions

By Oya Voices No Comments

With the constant growth of social media, we are learning to send messages rather than call our friends and family. We take walks and spend our time scrolling through newsfeeds rather than enjoying the outdoors.  We communicate with more people online than we do in person and the sense of community is declining.

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January 29, 2014