Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". There is uncertainty among marketers about mobile marketing and its challenges. Most large businesses are more comfortable with advertising on television, rather than on mobile devices. It is familiar to them and is what they’re used to doing.Read More
Since the news of the Kit Kat and Android partnership, Kit Kat has released a new and improved mobile themed website that uniquely integrates tech and smart phone campaign ideas. Their delivery of “the future of confectionery” is very user friendly yet sophisticated. Personally, I was reminded of Apple’s sleek iPhone internet advertisements because of Kit Kat’s use of rich eye-catching images.