The Powerful Rebrand of the Boston Marathon Creates Unity

By Oya Voices No Comments

[vc_row][vc_column][vc_column_text]After writing a blog last week about the rebranding of a company, I thought it would be fit to write about the Boston Marathon, which happened earlier this morning. After the bombings last year, the Boston Marathon rebranded itself in a way that proved to be something powerful. The Boston Athletic Association realized that there was potential in changing the esthetic of the race after the tragedy occured. They were able to rebrand the Boston Marathon in a way that united and uplifted people, giving them hope in the power of sticking together and supporting one another. Although the Boston Marathon ranks as the world’s oldest annual marathon, and is one of the most prestigious road racing events in the world, it had a new type of importance today.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By being a part of the running community myself, I have experienced firsthand how the bombings affected the running, racing, and Boston Marathon world. Since the bombings occurred, runners all over the world have come closer together. There are supporters everywhere that can be identified in person with Boston Strong clothing or on social media platforms with the #BostonMarathon and #RunAsOne official hashtags. The tragic events of the 2013 Boston bombings has not made the Boston Marathon something that people are afraid of participating in, it has brought us closer and made us stronger.Although the Boston Marathon has distinguished itself as the pinnacle event within the sport of road racing through its traditions, longevity, and method of entry via qualification, this Marathon has rebranded itself as a reflection of perseverance and triumph of the human spirit. I think that runners all over the world are more interested in competing in the Boston Marathon than ever before, myself included.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][image_with_animation animation="Fade In From Left" image_url="4471" alignment="center" img_link_target="_self"] [/image_with_animation][/vc_column][/vc_row]

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April 21, 2014

Why Rebranding May Be Your Company's Best Bet

By Oya Voices No Comments

Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors such as accessibility, market differentiation, brand awareness, relevance, consumer personality, preference, and associations are important to consider when thinking about a possible rebrand. If the company is capable of improving its relationship with its customers, then rebranding may be what the company needs to do.

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April 14, 2014