How to Alienate Your Audience --- #TEDatIBM

By Karen Hebert No Comments

 

 This will be the first post on this theme, but I guarantee it will not be the last.  To quote Albert Finney in the 1976 movie "Network", 'I'm a HUMAN BEING, God damn it! My life has VALUE!...I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!'"  Anyway, that's how I feel today after being dissed by TED and the CMO of IBM, Maria Bartolome Winans. I guess large companies like IBM and organizations like TED can be just as clueless about customer relationships as anyone.  But, seriously, they should know better.  Here's my story.

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October 15, 2015

New Look, Same Great Taste

By Karen Hebert No Comments

  • Same Oya, Only Better
  • We Did It! (Finally)
  • A New Dawn, A New Day (for Us)
  • More (better), more (services), more (cool stuff).

How many more trite phrases could I come up with? The possibilities are endless, right? Well, I couldn’t decide on one title and all of these do convey a sentiment that really works for me so I included them all for consideration.

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March 09, 2015

Motivational Mapping

By Adam Gordon No Comments

We believe people don’t buy because of their demographics, but because of their motivational drivers.  What if you could target your next campaign by what motivates your targets, rather than just at "men 40-60 who live in Cincinnati"? Instead, use language and graphics that appeal to certain motivational demographics; thrill seekers, coupon lovers, egotists, decisive people, etc. What would that do to the rest of your marketing metrics?

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February 27, 2015

What is Inbound Marketing?

By Adam Gordon No Comments

Inbound Marketing (aka Content Marketing) is a proven method of attracting and engaging your audiences, then nurturing the relationship to encourage prospects along the sales journey. It is a process whereby you attract prospects to come to you, rather than (or in addition to) traditional marketing and sales techniques where you seek them.

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February 27, 2015

Mobile Marketing & Is It Worth Trying?

By Oya Voices No Comments

Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". There is uncertainty among marketers about mobile marketing and its challenges. Most large businesses are more comfortable with advertising on television, rather than on mobile devices. It is familiar to them and is what they’re used to doing.

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May 19, 2014

The Powerful Rebrand of the Boston Marathon Creates Unity

By Oya Voices No Comments

[vc_row][vc_column][vc_column_text]After writing a blog last week about the rebranding of a company, I thought it would be fit to write about the Boston Marathon, which happened earlier this morning. After the bombings last year, the Boston Marathon rebranded itself in a way that proved to be something powerful. The Boston Athletic Association realized that there was potential in changing the esthetic of the race after the tragedy occured. They were able to rebrand the Boston Marathon in a way that united and uplifted people, giving them hope in the power of sticking together and supporting one another. Although the Boston Marathon ranks as the world’s oldest annual marathon, and is one of the most prestigious road racing events in the world, it had a new type of importance today.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By being a part of the running community myself, I have experienced firsthand how the bombings affected the running, racing, and Boston Marathon world. Since the bombings occurred, runners all over the world have come closer together. There are supporters everywhere that can be identified in person with Boston Strong clothing or on social media platforms with the #BostonMarathon and #RunAsOne official hashtags. The tragic events of the 2013 Boston bombings has not made the Boston Marathon something that people are afraid of participating in, it has brought us closer and made us stronger.Although the Boston Marathon has distinguished itself as the pinnacle event within the sport of road racing through its traditions, longevity, and method of entry via qualification, this Marathon has rebranded itself as a reflection of perseverance and triumph of the human spirit. I think that runners all over the world are more interested in competing in the Boston Marathon than ever before, myself included.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][image_with_animation animation="Fade In From Left" image_url="4471" alignment="center" img_link_target="_self"] [/image_with_animation][/vc_column][/vc_row]

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April 21, 2014

Why Rebranding May Be Your Company's Best Bet

By Oya Voices No Comments

Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors such as accessibility, market differentiation, brand awareness, relevance, consumer personality, preference, and associations are important to consider when thinking about a possible rebrand. If the company is capable of improving its relationship with its customers, then rebranding may be what the company needs to do.

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April 14, 2014

Why You Should Have a LinkedIn Company Page for Marketing

By Oya Voices No Comments

You may ask yourself why your company should create a company page, not knowing if it is worth the time or the effort. However, company pages have a lot of potential and can help you educate others about your business in a helpful and organized way in addition to your existing social media strategy. If someone is interested in your company as a customer, prospect, or job seeker, they can find specific information about your company all in one place.

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March 25, 2014

Balancing Social Media and Social Interactions

By Oya Voices No Comments

With the constant growth of social media, we are learning to send messages rather than call our friends and family. We take walks and spend our time scrolling through newsfeeds rather than enjoying the outdoors.  We communicate with more people online than we do in person and the sense of community is declining.

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January 29, 2014

The Effect of Social Media on the Holiday's

By Oya Voices No Comments

 

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December 16, 2013