How to Get the Most From an Agency Pt 4: Honesty and Openness

By Adam Gordon No Comments

In this section: Honesty and Openness, in the lastest episode in the ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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May 16, 2017

How to Get the Most From an Agency Pt 3: Have Fun!

By Adam Gordon No Comments

In this section: Have Fun! The next episode ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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April 18, 2017

How to Get the Most From an Agency Pt 2: Be Ready for an Intimate Relationship

By Adam Gordon No Comments

This part is "Be Ready for an Intimate Relationship." The next episode in this ongoing series from a long-time agency insider. This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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March 14, 2017

How To Get the Most From an Agency Part 1; Intro

By Adam Gordon No Comments


One of the main pieces of advice bloggers get about developing new topics for content is to answer questions that frequently come up during your sales cycle. As an executive in a branding and marketing agency, it occurs to me that there may be higher value questions that need to get answered; questions that (potential) clients don’t know to ask during the sales process. Or questions they may not know to ask before making the decision to bring on an agency.

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February 28, 2017

Brand Relationship Therapy

By Adam Gordon No Comments

Did you know that couples use them to argue with each other? It's true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them. 

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December 05, 2016

The Increase of Social Media

By Oya Voices No Comments

 

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September 23, 2013

My Fourth of July in America

By Oya Voices No Comments

 

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July 10, 2013

An Ode to the Pitchman, Billy Mays: What We Learned From Him

By Oya Voices No Comments

The marketing world lost its most influential pitchman on June 28th. Billy Mays, known famously for his infomercials, took countless household gadgets and turned them into million dollar products. He turned direct response advertising into a respected form of marketing by building a personal brand that was energetic, trustworthy, and captivating.

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July 12, 2009