Storytelling from the Prez down

By Oya Voices No Comments

In a recent article in the LA Times, writer Mike Dorning speaks about Jon Favreau, the president's storyteller in chief. Favreau makes it clear that one of the key elements that enables Obama to communicate so powerfully is story. "Favreau has explained their joint approach to friends simply: 'Tell a story. That's the most important part of every speech, more important than any given line. Does it tell a story from beginning to end?'"

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March 15, 2009