Since the news of the Kit Kat and Android partnership, Kit Kat has released a new and improved mobile themed website that uniquely integrates tech and smart phone campaign ideas. Their delivery of “the future of confectionery” is very user friendly yet sophisticated. Personally, I was reminded of Apple’s sleek iPhone internet advertisements because of Kit Kat’s use of rich eye-catching images.
I recently completed a series of workshops at the Center for the Book in San Francisco in order to be certified to rent their letterpress printing equipment. After spending so much time on the computer designing complex interfaces and using programs to layout pages of content, it was refreshing to get back to good old ink, paper, and type.Read More
I received an alumni newsletter the other day that announced the retirement of my college professor, Hanno Ehses. After 35 years as a professor in the design department at NSCAD University, Ehses is signing off. It is during a time when the communication design industry should be looking back at his body of work and considering how it should be applied in this rational, digital age.Read More
The American Institute of Graphic Arts (AIGA) once again brought together a spectacular panel of design leaders in the Bay Area to discuss issues in design. This event, hosted by the AIA on June 23rd, focused on environmental user experiences. These are not the type of experiences we go through online, but on the street, in a museum, in a corporate office, etc.Read More
Information design is adopting more ways to reach out to its audience through technology. Designers are also expanding their knowledge on how people experience information and how interaction enhances the learning process. This is a big subject to cover in one blog and I'll likely come across other great examples, so I'll keep this as an on-going topic.Read More