Marketing Automation

By Adam Gordon No Comments

Get the best from every lead. It sounds good, but how do you do that?

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February 27, 2015

Inbound Marketing

By Adam Gordon No Comments

When was the last time you took a cold call? Better yet, if your company is doing telemarketing, what’s the hit rate with cold calls? Or, perhaps you’re still counting on trade shows, or referrals, or mailers to generate leads. How effective are those these days? If you’re still slogging through traditional marketing activities and seeing it getting harder and producing fewer results, you must be asking yourself, “There has to be a better way.”

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February 27, 2015

Motivational Mapping

By Adam Gordon No Comments

We believe people don’t buy because of their demographics, but because of their motivational drivers.  What if you could target your next campaign by what motivates your targets, rather than just at "men 40-60 who live in Cincinnati"? Instead, use language and graphics that appeal to certain motivational demographics; thrill seekers, coupon lovers, egotists, decisive people, etc. What would that do to the rest of your marketing metrics?

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February 27, 2015

What is Inbound Marketing?

By Adam Gordon No Comments

Inbound Marketing (aka Content Marketing) is a proven method of attracting and engaging your audiences, then nurturing the relationship to encourage prospects along the sales journey. It is a process whereby you attract prospects to come to you, rather than (or in addition to) traditional marketing and sales techniques where you seek them.

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February 27, 2015

Dangerous Metrics and Risky Thinking

By Oya Voices No Comments

 

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February 12, 2013