Brand Relationship Therapy

By Adam Gordon No Comments

Did you know that couples use them to argue with each other? It's true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them. 

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December 05, 2016

Advertising: France vs. USA

By Oya Voices No Comments

 

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July 15, 2013