Brand Relationship Therapy

By Adam Gordon No Comments

Did you know that couples use them to argue with each other? It's true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them. 

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December 05, 2016

Mobile Marketing & Is It Worth Trying?

By Oya Voices No Comments

Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". There is uncertainty among marketers about mobile marketing and its challenges. Most large businesses are more comfortable with advertising on television, rather than on mobile devices. It is familiar to them and is what they’re used to doing.

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May 19, 2014

2014 Mobile World Congress Brands Utilize Social Media to Connect with Consumer Base

By Oya Voices No Comments

The 2014 Mobile World Congress in Barcelona, Spain is just around the corner and everyone is gearing up for the show. Neomobile will be holding a photo competition at Mobile World Congress where attendees will have the chance to score a mobile advertising campaign worth €10K, about $14,000. Neomobile will be including a creative Superhero theme called Superheroes of Mobile Monetization and they have been advertising this primarily through their website. Visitors can look forward to a fun, productive, and relaxing

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February 17, 2014