How to Get the Most From an Agency Pt 4: Honesty and Openness

By Adam Gordon No Comments

In this section: Honesty and Openness, in the lastest episode in the ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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May 16, 2017

How to Get the Most From an Agency Pt 3: Have Fun!

By Adam Gordon No Comments

In this section: Have Fun! The next episode ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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April 18, 2017

How to Get the Most From an Agency Pt 2: Be Ready for an Intimate Relationship

By Adam Gordon No Comments

This part is "Be Ready for an Intimate Relationship." The next episode in this ongoing series from a long-time agency insider. This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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March 14, 2017

How To Get the Most From an Agency Part 1; Intro

By Adam Gordon No Comments


One of the main pieces of advice bloggers get about developing new topics for content is to answer questions that frequently come up during your sales cycle. As an executive in a branding and marketing agency, it occurs to me that there may be higher value questions that need to get answered; questions that (potential) clients don’t know to ask during the sales process. Or questions they may not know to ask before making the decision to bring on an agency.

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February 28, 2017

Brand Relationship Therapy

By Adam Gordon No Comments

Did you know that couples use them to argue with each other? It's true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them. 

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December 05, 2016

Mobile Marketing & Is It Worth Trying?

By Oya Voices No Comments

Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". There is uncertainty among marketers about mobile marketing and its challenges. Most large businesses are more comfortable with advertising on television, rather than on mobile devices. It is familiar to them and is what they’re used to doing.

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May 19, 2014

Why Rebranding May Be Your Company's Best Bet

By Oya Voices No Comments

Companies may toy with the question of how they can benefit from rebranding and revitalization. However, when considering this idea, is it important to remember that rebranding addresses the wants of needs of the company’s current and prospective customers, rather than the wants and needs of the company itself. Factors such as accessibility, market differentiation, brand awareness, relevance, consumer personality, preference, and associations are important to consider when thinking about a possible rebrand. If the company is capable of improving its relationship with its customers, then rebranding may be what the company needs to do.

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April 14, 2014

My Fourth of July in America

By Oya Voices No Comments

 

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July 10, 2013