How to Alienate Your Audience --- #TEDatIBM

By Karen Hebert No Comments

 

 This will be the first post on this theme, but I guarantee it will not be the last.  To quote Albert Finney in the 1976 movie "Network", 'I'm a HUMAN BEING, God damn it! My life has VALUE!...I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!'"  Anyway, that's how I feel today after being dissed by TED and the CMO of IBM, Maria Bartolome Winans. I guess large companies like IBM and organizations like TED can be just as clueless about customer relationships as anyone.  But, seriously, they should know better.  Here's my story.

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October 15, 2015