Big data and bad decisions

By Adam Gordon No Comments

In a recent posting on e-consultancy the author questions the validity of the results we get when we use mathematical models to consolidate the mass of data we get from our Big Data. It's a really good question. After all, people are not particularly good at dealing with large masses of data, not to mention the fact that (as the author notes) no corporate executive is going to sift through thousands of tweets in order to extract and track trends.

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March 14, 2016