Mobile Marketing & Is It Worth Trying?

By Oya Voices No Comments

Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". There is uncertainty among marketers about mobile marketing and its challenges. Most large businesses are more comfortable with advertising on television, rather than on mobile devices. It is familiar to them and is what they’re used to doing.

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May 19, 2014

AT&T Encourages Support for USA Olympic Team Through Social Media

By Oya Voices No Comments

The Winter Olympic Games of 2014 are finally here, and they began last week in Sochi, Russia. Fans across the nation are tuning in to watch the world’s best athletes give it all they’ve got and compete for the gold. AT&T has shown their support for Team USA with a custom app they created to make travel and communications easier for athletes and coaches. The app features a calendar, maps, and logistical information.

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February 10, 2014