New Look, Same Great Taste

By Karen Hebert No Comments

  • Same Oya, Only Better
  • We Did It! (Finally)
  • A New Dawn, A New Day (for Us)
  • More (better), more (services), more (cool stuff).

How many more trite phrases could I come up with? The possibilities are endless, right? Well, I couldn’t decide on one title and all of these do convey a sentiment that really works for me so I included them all for consideration.

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March 09, 2015

The NYPD Shows Us How to Not Use Social Media

By Oya Voices No Comments

Social media is a great resource for companies, organizations, groups, and individuals. It gives people the ability to be able to communicate with masses of potential consumers, supporters, and affiliates. However, since social media is incredibly popular in today’s society, it also has negative consequences due to the large world of an audience that is always watching.

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May 05, 2014

The Powerful Rebrand of the Boston Marathon Creates Unity

By Oya Voices No Comments

[vc_row][vc_column][vc_column_text]After writing a blog last week about the rebranding of a company, I thought it would be fit to write about the Boston Marathon, which happened earlier this morning. After the bombings last year, the Boston Marathon rebranded itself in a way that proved to be something powerful. The Boston Athletic Association realized that there was potential in changing the esthetic of the race after the tragedy occured. They were able to rebrand the Boston Marathon in a way that united and uplifted people, giving them hope in the power of sticking together and supporting one another. Although the Boston Marathon ranks as the world’s oldest annual marathon, and is one of the most prestigious road racing events in the world, it had a new type of importance today.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]By being a part of the running community myself, I have experienced firsthand how the bombings affected the running, racing, and Boston Marathon world. Since the bombings occurred, runners all over the world have come closer together. There are supporters everywhere that can be identified in person with Boston Strong clothing or on social media platforms with the #BostonMarathon and #RunAsOne official hashtags. The tragic events of the 2013 Boston bombings has not made the Boston Marathon something that people are afraid of participating in, it has brought us closer and made us stronger.Although the Boston Marathon has distinguished itself as the pinnacle event within the sport of road racing through its traditions, longevity, and method of entry via qualification, this Marathon has rebranded itself as a reflection of perseverance and triumph of the human spirit. I think that runners all over the world are more interested in competing in the Boston Marathon than ever before, myself included.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][image_with_animation animation="Fade In From Left" image_url="4471" alignment="center" img_link_target="_self"] [/image_with_animation][/vc_column][/vc_row]

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April 21, 2014

The Oscar Social Media #Selfie that Broke Twitter

By Oya Voices No Comments

The 86th Oscar Academy Awards aired last night and integrated social media more than any of their past shows. This year’s host, Ellen DeGeneres, is a Twitter guru. Her Twitter page has around 27 million followers over 8 thousand tweets.  She kept her phone, a Samsung Galaxy Note 3, handy during the entire show which proved to be brilliant marketing on Samsung’s part.

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March 03, 2014

2014 Mobile World Congress Brands Utilize Social Media to Connect with Consumer Base

By Oya Voices No Comments

The 2014 Mobile World Congress in Barcelona, Spain is just around the corner and everyone is gearing up for the show. Neomobile will be holding a photo competition at Mobile World Congress where attendees will have the chance to score a mobile advertising campaign worth €10K, about $14,000. Neomobile will be including a creative Superhero theme called Superheroes of Mobile Monetization and they have been advertising this primarily through their website. Visitors can look forward to a fun, productive, and relaxing

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February 17, 2014

Budweiser's 'Puppy Love' Super Bowl Ad Wins the Most Social Shares

By Oya Voices No Comments

The Super Bowl is a time to embrace football, food, family…and advertising? Super bowl Sunday is one of the most significant days of the year for American advertisers. The Super Bowl campaigns of 2014 are utilizing social media to its fullest extent. Social media outlets are massive, free, and have the opportunity of reaching millions.

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February 03, 2014

Instagram at the Golden Globe Awards

By Oya Voices No Comments

At the Golden Globes last week in Los Angeles, Instagram gave their users the chance to get to know the celebrities on a more personal level. These social media users were allowed to play journalist with their Instagram App.

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January 20, 2014

BatKid Saves Gotham City and Takes over Social Media

By Oya Voices No Comments

 

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December 09, 2013

Crest's Halloween Treats Gone Wrong

By Oya Voices No Comments

 

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November 18, 2013

Oya Brings Home an ADDY

By Karen Hebert No Comments

 

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April 03, 2013