Social Media Magic

By Adam Gordon No Comments

The explosion of communication channels has radically changed how companies have to build brand recognition. Traditional marketing departments have been forced to adopt new methodologies and channels, while still holding on to the proven values that make any marketing effective. The latest bandwagon being jumped on in this new world is being called "content marketing." In other words content that is disseminated through social media. The key to being effective lies in the implementation of a creative content marketing strategy and delivering content is truly informative and/or entertaining, rather than a thinly veiled sales pitch.

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April 18, 2016

the real value of marketing

By Adam Gordon No Comments

As a small agency we work with many companies in a wide variety of industries. As a Silicon Valley agency we work with a lot of tech companies. And I have noticed something that seems especially rife here in the valley; many companies simply don't realize the real value of marketing--and it makes me wonder whether this is true across other industries, companies, and geographies. If any of you have any thoughts or comments, we'd love to hear about them.

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April 12, 2016

Why Marketing automation?

By Adam Gordon No Comments

Get the best from every lead. It sounds good, but how do you do that?

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March 28, 2016

The why of the buy

By Adam Gordon No Comments

Have you ever stopped to wonder why people buy from you? Have you ever tried to find out? Have you had any luck finding that motivational metrics out of all the data you collect?

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March 24, 2016

The 3-second elevator pitch

By Adam Gordon No Comments

In a recent post on startupcfo.com Mark MacLeod notes that some of the principals at Sequoia Capital saw that start ups that were able to explain themselves in a sentence or less were the most likely to succeed.

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March 22, 2016

Don't Save your way to failure

By Adam Gordon No Comments

As a marketing company, we see this all the time. Start-ups get funded, yet they still maintain that scrappy mindset that has them avoid spending money. They want to save on everything, from office furniture to (of course) marketing. But, the truth is that you can save your way to failure. In this article Shafqat Islam, who is the founder of NewsCred, a well-known content syndication platform, talks about how important it is to use your funding in way that will foster your success.

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March 17, 2016

Big data and bad decisions

By Adam Gordon No Comments

In a recent posting on e-consultancy the author questions the validity of the results we get when we use mathematical models to consolidate the mass of data we get from our Big Data. It's a really good question. After all, people are not particularly good at dealing with large masses of data, not to mention the fact that (as the author notes) no corporate executive is going to sift through thousands of tweets in order to extract and track trends.

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March 14, 2016

How to Alienate Your Audience --- #TEDatIBM

By Karen Hebert No Comments

 

 This will be the first post on this theme, but I guarantee it will not be the last.  To quote Albert Finney in the 1976 movie "Network", 'I'm a HUMAN BEING, God damn it! My life has VALUE!...I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANYMORE!'"  Anyway, that's how I feel today after being dissed by TED and the CMO of IBM, Maria Bartolome Winans. I guess large companies like IBM and organizations like TED can be just as clueless about customer relationships as anyone.  But, seriously, they should know better.  Here's my story.

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October 15, 2015

New Look, Same Great Taste

By Karen Hebert No Comments

  • Same Oya, Only Better
  • We Did It! (Finally)
  • A New Dawn, A New Day (for Us)
  • More (better), more (services), more (cool stuff).

How many more trite phrases could I come up with? The possibilities are endless, right? Well, I couldn’t decide on one title and all of these do convey a sentiment that really works for me so I included them all for consideration.

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March 09, 2015

Marketing Automation

By Adam Gordon No Comments

Get the best from every lead. It sounds good, but how do you do that?

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February 27, 2015