Adam Gordon

Multifaceted and Fun. Professional and proven efficacious storyteller. Copywriter. Ideator. Synthesizer of vast quantities of data. Pusher of technology envelope. Always on the hunt for; new clients, interesting information, new technologies, fascinating people, quirky stories.

Recent Posts

How to Get the Most From an Agency Pt 4: Honesty and Openness

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In this section: Honesty and Openness, in the lastest episode in the ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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May 16, 2017

How to Get the Most From an Agency Pt 3: Have Fun!

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In this section: Have Fun! The next episode ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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April 18, 2017

How to Get the Most From an Agency Pt 2: Be Ready for an Intimate Relationship

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This part is "Be Ready for an Intimate Relationship." The next episode in this ongoing series from a long-time agency insider. This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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March 14, 2017

How To Get the Most From an Agency Part 1; Intro

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One of the main pieces of advice bloggers get about developing new topics for content is to answer questions that frequently come up during your sales cycle. As an executive in a branding and marketing agency, it occurs to me that there may be higher value questions that need to get answered; questions that (potential) clients don’t know to ask during the sales process. Or questions they may not know to ask before making the decision to bring on an agency.

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February 28, 2017

Brand Relationship Therapy

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Did you know that couples use them to argue with each other? It's true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them. 

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December 05, 2016

Competitive Analysis: Creep Your Competition

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When it comes to marketing,

many companies make the mistake of trying to reinvent the wheel. They start their marketing campaigns with ideas of the customers they want to target and the needs they want to fill, but they don’t do the competitive research they need to dominate their markets. It's a big mistake, but one you can easily avoid with a little competitive analysis.

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July 19, 2016

A Name By Any Other Name...

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Naming. It gets a lot of attention and it has for thousands of years. The Bard tells us, "...that which we call a rose / By any other name would smell as sweet."

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April 28, 2016

So, It's Just An Apple?

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Logos are created to visually communicate the brand of a company, product, or service. In the blink of an eye, with or without prior interactions, the receiver should gain a basic understanding of the core values of the brand.

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April 25, 2016

Social Media Magic

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The explosion of communication channels has radically changed how companies have to build brand recognition. Traditional marketing departments have been forced to adopt new methodologies and channels, while still holding on to the proven values that make any marketing effective. The latest bandwagon being jumped on in this new world is being called "content marketing." In other words content that is disseminated through social media. The key to being effective lies in the implementation of a creative content marketing strategy and delivering content is truly informative and/or entertaining, rather than a thinly veiled sales pitch.

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April 18, 2016

the real value of marketing

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As a small agency we work with many companies in a wide variety of industries. As a Silicon Valley agency we work with a lot of tech companies. And I have noticed something that seems especially rife here in the valley; many companies simply don't realize the real value of marketing--and it makes me wonder whether this is true across other industries, companies, and geographies. If any of you have any thoughts or comments, we'd love to hear about them.

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April 12, 2016