How to Get the Most From an Agency Pt 4: Honesty and Openness

By Adam Gordon No Comments

In this section: Honesty and Openness, in the lastest episode in the ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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May 16, 2017

How to Get the Most From an Agency Pt 3: Have Fun!

By Adam Gordon No Comments

In this section: Have Fun! The next episode ongoing series from a long-time agency insider.  This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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April 18, 2017

How to Get the Most From an Agency Pt 2: Be Ready for an Intimate Relationship

By Adam Gordon No Comments

This part is "Be Ready for an Intimate Relationship." The next episode in this ongoing series from a long-time agency insider. This series explores how to wrest the most out of every dollar and minute that you spend with an agency. Marketing, branding, digital, creative, PR, SEO; all agencies have their differences, but they all have their commonalities, too. This series addresses questions that our clients have asked over the years...and those they haven't thought to ask, too.

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March 14, 2017

How To Get the Most From an Agency Part 1; Intro

By Adam Gordon No Comments


One of the main pieces of advice bloggers get about developing new topics for content is to answer questions that frequently come up during your sales cycle. As an executive in a branding and marketing agency, it occurs to me that there may be higher value questions that need to get answered; questions that (potential) clients don’t know to ask during the sales process. Or questions they may not know to ask before making the decision to bring on an agency.

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February 28, 2017

Interesting Tidbits: About Working for a Marketing Agency

By Natalie Svensson No Comments

I love what we get to do.

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December 08, 2016

Brand Relationship Therapy

By Adam Gordon No Comments

Did you know that couples use them to argue with each other? It's true. According to a recently published study, couples use brands to communicate frustration and opposition. With over 20 years in marketing I thought I understood just how powerful a brand was, yet this was one of the most surprising things I have learned about them. 

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December 05, 2016

Achy Back or Heart Attack?

By Natalie Svensson No Comments

My eyes scanned the pages in front of me, and I see this bullet point “Achy Back or Heart Attack?” That’s rather strange, I thought to myself. What is a line like that doing in a marketing workshop? I’m still new, so I don’t know everything yet that has to do with the workshop. I figured this was just some sort of term that Adam and Karen have come up with.

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December 05, 2016

Competitive Analysis: Creep Your Competition

By Adam Gordon No Comments

When it comes to marketing,

many companies make the mistake of trying to reinvent the wheel. They start their marketing campaigns with ideas of the customers they want to target and the needs they want to fill, but they don’t do the competitive research they need to dominate their markets. It's a big mistake, but one you can easily avoid with a little competitive analysis.

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July 19, 2016

A Name By Any Other Name...

By Adam Gordon No Comments

Naming. It gets a lot of attention and it has for thousands of years. The Bard tells us, "...that which we call a rose / By any other name would smell as sweet."

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April 28, 2016

So, It's Just An Apple?

By Adam Gordon No Comments

Logos are created to visually communicate the brand of a company, product, or service. In the blink of an eye, with or without prior interactions, the receiver should gain a basic understanding of the core values of the brand.

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April 25, 2016